Shutterfly has added to its photo sharing and printing services by launching Share Sites. Share Sites provides users with a personalized web site to share photos with friends and family — a virtual photo album.

Share Sites offers up better designs than similar sites have offered in the past, as well as a very simple user interface. Someone with very little online experience can navigate these photo albums, if not create one themselves. With Share Sites, Shutterfly is not precisely competing with Flickr or Photobucket. Instead, their efforts compete with Kodak and Snapfish.

Despite the ease of use, Share Sites does have some potential for more advanced users — especially those who often work with clients, friends and family who aren’t up to speed with online photo options.