__________________________________________

PRESS RELEASE:

Mamiya Introduces the First 22 Megapixel Digital Camera System for Under $10,000

Elmsford NY, June 1, 2007 – Mamiya Digital announced an exciting new product – the Mamiya ZD 645AFD II Digital System. The System consists of the Mamiya 645AFD II Medium Format Camera with 80mm f/2.8 AF lens and the newlyintroduced Mamiya ZD 22 Megapixel Digital Back. At a retail price of $9,999, the digital system marks a new era in the high-end digital market.

“Mamiya has always been a manufacturer of high quality, professional products at reasonable prices,” states Jeff Karp, Mamiya Product Marketing Manager, “By offering this incredible system for under $10,000, we expect to see a broad range of photographers who have been waiting for the right combination of quality and price, to finally step into the medium format digital world.”

The platform for the system is the highly acclaimed Mamiya 645AFD II autofocus medium format camera with 80mm f/2.8 AF lens. With an excellent range of high quality lenses, precise auto-focusing and fast handling, the 645AFD II has become the choice of professional photographers.

The Mamiya ZD Digital Back offers all the features serious photographers demand. “Mamiya’s communication protocol MSCE (Mamiya Serial Communication for External) has optimized two-way communication between the 645AFD II and the ZD Digital Back,” says Karp, “producing an operating experience identical to using a one-piece digital camera.”

To further enhance the results of the ZD Digital Back, Mamiya is including Adobe® Photoshop® LightroomTM software with all ZD Backs. Mamiya is the first camera manufacturer to include Lightroom software with every Mamiya ZD Digital Back sold. Lightroom is an all-new digital imaging solution for serious and professional photographers. Its ease of operation and ability to read Mamiya RAW digital files makes it the perfect choice for photographers looking for a modular, task-based and streamlined program that delivers a complete photographic workflow solution.

Also introduced were two new digital lenses – the Mamiya Sekor AF 75-150mm f/4.5 D and a full-frame 28mm f/4.5 D Aspherical – that are designed to work on the 645AFD II with both film and digital backs.

You can check out all the goodness of the new Mamiya toys here.

[tags]mamiya, 22mp, digital back, medium format, news, 645, afd, system, digital camera[/tags]